Silver Award for Win Medica at the Healthcare Business Awards 2017

Athens, 14 September 2017

The pharmaceutical company Win Medica won the Silver Award in the Pharmaceutical Business/Communications category at the Healthcare Business Awards 2017, organised by Health Daily and Boussias Communications on Wednesday 13 September at the Divani Apollon Palace & Thalasso, in Athens.

The award is for the company’s successful advertising campaign to promote the Sideral® Sport dietary supplement.

Two sites, Facebook, YouTube and Instagram, as well as a set of parallel, interactive actions were successfully used and managed to convey to thousands of athletes and sportsmen messages related to proper sports and nutrition.

The aim of the advertising campaign was not only to introduce a new product, but also to establish SiderAL® Sport as a synonym for wellness and a healthy lifestyle.

The advertising activities were created, supported and monitored on behalf of Win Medica by the publishing and communication company Think Plan Be.


A few words about SiderAL® Sport

SiderAL® Sport is a complete dietary supplement that belongs to the SiderAL® family. It contains iron, B vitamins and vitamin C.

Vitamins and minerals are essential to the body especially when there is an increased need such as in cases of unbalanced diet, intensive physical exercise, mental fatigue, but also in cases of eating meals from restaurants where the quality of the nutrients is not controlled.

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EOF Notification Number: 56419/13-07-2016. Food supplements are not a substitute for a balanced diet.